Our Team.

Prasanna Shetty serves as Business Head at Guide Financial Services, where he leads the organisation's sales vision, revenue strategy, and long-term growth initiatives across the protection and mortgage sectors. With extensive experience in business development and strategic sales leadership, Prasanna plays a critical role in expanding market presence, strengthening client relationships, and positioning the company as a trusted provider of tailored financial solutions throughout the UK.

Having spent more than a decade within the mortgage and protection business space, Prasanna has developed a comprehensive understanding of market dynamics, regulatory landscapes, and evolving client needs. Throughout his career, he has actively participated in and sponsored community events, demonstrating his commitment to building meaningful connections beyond the boardroom and contributing positively to the communities the business serves.

In his current role, Prasanna is responsible for developing and executing sales strategies that drive consistent revenue growth and sustainable business expansion. His remit includes overseeing the full sales lifecycle—from market analysis and lead generation through to proposal development, contract negotiation, and successful client onboarding. By maintaining a strong understanding of client objectives and staying attuned to industry trends, he ensures that sales solutions are both commercially competitive and operationally sound.

Known for his consultative and results-driven approach, Prasanna works closely with operations, compliance, and leadership teams to align sales initiatives with service delivery standards. This cross-functional collaboration ensures that every client engagement is supported by clear expectations, strong execution, and long-term value creation. His ability to bridge commercial ambition with operational excellence has made him an invaluable leader within the organisation.

Prasanna is particularly focussed on building sustainable growth through strategic partnerships, key account management, and the development of high-performing sales pipelines. His leadership style is characterised by accountability, performance measurement, and continuous improvement, whilst maintaining a strong commitment to professionalism, transparency, and client trust. He understands that lasting success is built on relationships founded on integrity.

Beyond the Office

Outside of work, Prasanna has a keen interest in singing and plays badminton at a competitive level. These pursuits reflect his disciplined approach to excellence, his competitive spirit, and his appreciation for both individual skill and teamwork—qualities that naturally extend into his professional leadership and client relationships.